The mark consists of the literal elements "LIVINGPOINT BEING YOURSELF" written in stylized form wherein the word "LIVING" is written in dark blue color and the word "POINT" is written in red color with horizontal strips running through the word. The dots of the letter "I "in each word are depicted like five-point stars, with the stars for the "I"'s in "LIVING" in dark blue and the star for the "I" in "POINT" in red. The words "BEING YOURSELF" are written in black color at the right bottom in a smaller font below "POINT", and a black dot appears inside the "O" of "YOURSELF". All literal elements are placed inside the light blue color cloud-like image. The cloud-like image is outlined in a blue that varies in shade to white in some places. The white background is not claimed as a feature of the mark.